Eric Siu argues marketing teams should pursue awards like best places to work. He outlines the tactics: survey employees and remind them to submit nominations. The payoff is recruiting. If you treat people well, the award becomes a tool to attract talent.
Should marketing spend time getting awards, especially ones that are related to best places to work? I've always been a big fan of these in the past. It's not that hard to like, you just have to push your team and you send them a survey and just remind them over and over. And then eventually you get a good amount doing it. And as long as you treat your people well, then most people are going to fill it out. So I found it to be helpful because it's something you can call out during the recruiting process.
