In this brief talk, Eric Siu advises that it’s acceptable to shift your goals partway through the year. He explains that early in a project you lack enough performance data to set ambitious targets—like aiming for a million monthly visitors—so you should start with modest, exploratory actions, observe results, and then set more informed, realistic goals based on that evidence.
Sometimes people set goals that they find themselves needing to move the goalposts midway through the year. I think that's fine. That's fine to move the goalposts midway through the year. I do think in the beginning, we don't know how it's going to perform. So we can't say we want to have like a million visitors a month or want to have— it's like we don't know. So get going a little bit and then make a more educated decision about what your goal should be.
