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Eric Siu argues ChatGPT's 800 million users represent a new distribution channel worth experimenting with now, like the early App Store. He recommends short experiments to capture early traction before the market saturates.
Eric Siu argues ChatGPT's 800 million users represent a new distribution channel worth experimenting with now, like the early App Store. He recommends short experiments to capture early traction before the market saturates.
I wanna talk about this new distribution channel with 800 million users. So you wanna know what it is? ChatGPT? Yes. So what's interesting to me, this could be completely off. We can debate this, right? My take on this one is that open question today is ChatGPT just came out with its apps, right? And so when you think about iOS, when it first launched its App Store, there were 6 million users. Now, some people are saying like, look, this is just as important as Steve Jobs announcing the App Store in March of 2008. What I'll say is this, this could be a complete flop, but in my opinion, the risk-reward ratio, if you don't at least try this a little bit, and then what happens? The first apps on App Store, what happened? They started gaining a ton of traction. Yeah, and they held that ranking for a while. It's almost like the old days of SEO, right? Correct. Now a lot of those are disappeared, but yes. Correct. Yeah, but in my mind, I'm like, dude, if we can hit this quickly, so I was talking to my CTO about this, I was like, okay, let's just play around with this, right? And then we started floating this to clients as well, like, why don't we do this? Because we're trying to embed ourselves more with the clients. And they're down to talk about it. So my point is, if the risk is like you might spend a couple weeks building this, and if it's a flop, it's a flop. Okay, maybe you lose that time, but if it's a complete hit, then you're going to gain for for a little bit, like a year or two years.
