Eric Siu regrets not paying $15-20k to speak at conferences earlier this year. He sees paid speaking slots as direct access to ideal customers, even though the enterprise deals they generate take 2-3 years to close. He's planning to start paying for speaking engagements next year.
One thing I wish I would've done earlier this year, if I can go back, I would've paid to speak. Hmm. Interesting. Because the events that would've charged me money, they have so many of my ideal customers just sitting there in a room. And it's just like, some of them want 15, 20 grand, even though I believe I would help draw some attendees, maybe not a lot, but I think I would draw at least some. At least all the conferences that paid me to speak tell me that I help outwork themselves. I think you draw a lot. Yeah. At least that's when I was in Dallas, they're like, you helped out a lot. A lot of people wanted to see you and we're really happy you came. I wish I paid to speak at events. I think it would've generated us a lot more enterprise business 2 to 3 years from now. And because I'll start next year doing it, I'm going to have to wait another 2 to 3 years after to see the results from it.
