ChatGPT now surfaces product recommendations from small brands alongside Amazon and Walmart, with no ad spend required. To win this organic traffic, brands need basic SEO: optimize for Bing, add product schema markup, and create review content.
A small brand just showed up next to Amazon in ChatGPT shopping results. So zero ad spend, pure organic traffic, direct buy buttons. After 16 years in SEO, this is Matt. I've never seen an opportunity this big get ignored by so many people. So basically what he's saying here is when someone searches like best wooden jigsaw puzzles in ChatGPT, here's what happens. ChatGPT searches Bing for product recommendations. It analyzes multiple review sites and comparison articles. It aggregates the most recommended products. It searches exact product names on Bing again, and then it displays a product grid with buy buttons. And so right now, small brands are appearing a alongside Amazon and Walmart, zero ad spend required. So he just says, look, you got to master the keyword layer, optimize for Bing, structure product. I mean, this is like traditional SEO stuff, but he's just saying like implement product schema markup, still traditional SEO, build review and comparison content, still traditional SEO. AI shopping isn't coming, it's here. So this is just a reinforcement, guys, that look, we can talk all we want about AI SEO, GEO, AEO, whatever. Traditional SEO, still useful. Traditional SEO is still very useful.
