Nike shifted from athlete-focused messaging to body-positivity campaigns, which the speakers argue alienated its core audience. They warn against chasing trends without data or customer feedback to back them up, and share how easy it is to drift from what actually works.
You look at Nike, right? Nike share price hasn't been doing that well. A couple years ago, Nike was like very much about body positivity and everything, right? And you saw like it wasn't their core audience, right? But now Nike's going back to, oh, okay, we're gonna— it's focused on athletes. They used to celebrate athletes.
And accomplishments and success and greatness.
Yeah, then it became something that was not really what they were all about, right? And so it's just like, dude, like look at the data, talk to your customers, then you'll figure out the right messaging. Don't try to get sucked in. And I got sucked into, you know, these initiatives too. And then I pretty quickly realized, I'm like, wait, what am I doing? Right?
