Stop building a brand, build a business instead #business #marketingtips #career

9 Oct 2026 · 1 min

Watch on YouTube

1:03

In this conversational segment, Speaker A reflects on a perceived decline in his personal brand, noting fewer photo requests and audience questions at events. He acknowledges the anecdotal nature of this observation but remains optimistic, highlighting a strategic shift: empowering team members to speak and produce content, which has not harmed business performance. Speaker A also shares a personal evolution in aspirations—from dreaming of owning a private jet and traveling extensively to preferring to stay home with his family while still committing to running his business aggressively. The dialogue underscores themes of brand perception, delegation, content strategy, and work‑life balance.

I'm noticing a trend. My brand's dying. My personal brand is dying.
How can you tell?
The more events I go to, the less people are asking me for pictures. I'm just basing it off of that.
This is anecdotal, which is fine.
And the less people are hitting me up for questions at these events. This— I'm not trying to like use a scapegoat or a cop-out. I'm actually really happy and excited. For years, I've always wanted the corporate brand to be bigger, and I don't think it's bigger yet. But we've been pushing more of my team members to speak instead of me, right? And we're getting them to create a lot more content. And we haven't noticed any negative effect in business. And I used to dream about owning a private jet and flying around. And, you know, I even wasted time going to aviation shows and looking at private jets and almost bought one 2 times and I backed out 2 times. And now my dream has changed all the way from I want to own a private jet and fly all around the world to I just want to stay at home with my family and watch the kids grow up. Still want to run a business very hard and work hard. I just don't want to be on a plane all the time.