Eric Siu argues that obsessing over traffic numbers misses the point. A spike in Google or ChatGPT traffic doesn't automatically mean more revenue. Focus instead on the traffic that actually converts and pays.
Everyone's talking about their traffic increases or decreases, but I don't know about you, very few people start correlating it with their revenue going up or down. Like, you see all these posts online, oh, look at my Google traffic, look at my ChatGPT traffic, oh, it's gone up. Because I'm just like, who cares if your traffic went up double but you didn't make any more money? And who cares if it went down half and you didn't lose any more money? I care on what traffic and what visibility is actually causing revenue to go up, and I want more of that. And if it starts going down, I want to fix it, right? But I'm not talking about the traffic part. I'm talking about the revenue part. And I think marketers got it all wrong. For some reason, none of them really focus on revenue. They all want to look at traffic and that's cool. But if traffic in most cases, and you and I know this, when it comes to content, it's not a one-to-one. Going up doesn't mean you're going to make more money and going down doesn't mean you're going to lose money.
