0:59
Eric Siu explains why spamming Reddit backfires and what works instead: build real relationships with influential users, participate authentically in communities, or hire someone who actually understands how Reddit works.
Eric Siu explains why spamming Reddit backfires and what works instead: build real relationships with influential users, participate authentically in communities, or hire someone who actually understands how Reddit works.
Reddit, some people are buying, you know, they're buying accounts that have a lot of authority, right, to kind of insert themselves in the conversation. That's one element. But there's also Reddit reputation management. So what are you seeing on the Reddit side when it comes to how to play the game?
Well, participate in the community, network with other people who are influential on Reddit. It helps knowing people with powerful accounts and, you know, have been used, been high Reddit contributors for years is very helpful. I think buying Reddit accounts, we've seen a lot of companies do that. The issue is they don't know how to maintain them. And I think that just causes problems because they look at it as like, oh, let me just buy these accounts and then promote my own business. I think that's very short-sighted. I think the real way is to participate in the community, you network with other Reddit users, get to know them.
You have to— my point of saying this is that you have to engage with the community, you have to be authentic. But in my mind, if you're going to try to do Reddit well, you probably should hire someone who really understands the game and is native to Reddit and is not trying to spam. Because we've tried all that stuff, it doesn't work. A long time ago, you try to spam the community, they catch it very quickly. Reddit is so good at catching that.
