Two speakers argue that agencies and individuals waste energy trying to do everything instead of specializing. They reference Warren Buffett and Bill Gates as examples of people who focused on their strengths, and suggest adopting a partnering model to handle what you're not good at.
It's just so many different people that are trying to do everything when I really think they should be specializing and thinking about the agency model for themselves and just doing what they're good at and then teaming up with other people or real brands that have good product.
Well said. I think a lot of agencies like to say we do everything. To Brett's point, when you actually lock in and focus on one thing, then you become known for that and everyone talks about you, right? By the way, like Warren Buffett and Bill Gates, right? When people have asked in the past, like, what has led to your success? They wrote one word on a piece of paper and they turned it around. It said focus. And by the way, like, I'm guilty of this too. Like, I want to try a bunch of different things, but like you come from a gaming background. I come from a gaming background too. You're gonna learn the hard way eventually if you don't want to focus. So exactly.
