Eric Siu argues that content creators should stop chasing being interesting and focus on being helpful instead. Ask people what they need, share useful insights, and build the habit of providing value.
You know, whenever I try to sound interesting, I end up sounding like an idiot. What I try to do instead is I just try to be helpful. If someone needs something, I'll be out there. Like, if I find an interesting insight, I'm gonna try to share it with people. And like, I'll always ask people like, you know, what do you need exactly? What's the number one thing, right? And I've naturally— like, that wasn't natural to me, but I've learned to make it more of a natural habit. When I think about like, oh, like, what's something of value I can post out there? That lens is a lot more helpful than, hey, I wanna create some content and I wanna be famous. I think chasing status more so than trying to be helpful is not the best game.
