Stop Trying To Rewire Your Brain, Focus On What You Are Good At

The only reason I was thinking about this is every time when we film, which is once a week, Eric and I put ideas in a spreadsheet. Naturally, I was thinking about Eric because Eric and I are about to meet up, and I know Eric's running multiple businesses and he's doing a lot of stuff. And I was like, huh, a good topic would be— and it had nothing to do with me, I wasn't going to discuss you at all in it, but because you brought it up, I was going to be like, huh, Eric would do really well if he hired that COO or CEO that we've talked about for a long time and just focus on what he's amazing at.

It's all happening this week.

Is it?

We're meeting 4 of them this week. Yeah. And then one's really hardcore. This one guy used to play— I won't name any names, but he used to play in the NFL and he played for, you know, the Patriots?

Yeah.

I mean, Patriots are hardcore.

Yeah, hardcore.

So we need hardcore people. But continue, continue. And then I'll tell you kind of what's been going on in my head.

Yeah, I'm actually really curious. But there wasn't much to the topic other than I think people focus on the wrong things. They try to be a jack of all trades instead of— is it trades or traits?

Jack of all trades.

Yeah, trades. So people try to focus on everything instead of just doubling down on what they're good at. You don't need to be great at everything. Just be amazing at one thing and you can build a big business off of that.

You know, I was thinking about this earlier this week. So we were both thinking about each other. Now we're both wearing the same sweater. But so earlier in the week, I was like, you know, Obviously, when you start out as an entrepreneur, you have the hardcore entrepreneur ADD. We all have it, right?

Yeah.

And you have to keep fighting it off. I don't think it ever goes away. At least for me, it doesn't go away. It's constant. It's a constant battle. It's like working out every day. But for Neil, I was like, you know, what's worked well for him over the years is he's hired the right people, okay? And he stayed really focused, right? And he's only stayed locked in on what he's really good at. And he's also been laser quick at cutting people. If needed, right? Not that he likes— not that Neil enjoys cutting people.

No one likes cutting people.

But then the other thing is Neil's comfortable just being himself completely. There's no like, I'm going to be nice to you. It's more so like, hey, if I feel like numbers are off, sales numbers are— I'm going to keep hitting you until I feel satisfied. And if I don't feel satisfied, I'm probably going to make a move. And that's something that level of pushing that you have. Again, I say it's heavily underrated because it doesn't get talked about enough because it's not a sexy thing to talk about. So I'm like, those things, you've been very consistent over the 14 years. I think I've known you— holy crap, it's been 14 years that we've known each other.

Has it been 14 years?

14 years, yeah.

And but one thing you are spot on, I do believe it's hard for entrepreneurs to get rid of that ADD. Yeah, I still have it.

We both have it, but yours is way better. You have it under control.

Not really.

Yours is way better.

My personal life is chaotic.

Oh, you have a terrible personal life.

Yes.

I'm not even going to say what you do, but I'm just like, the way you make decisions, I'm just like, how do you even run a company?

But it used to be my personal life was not really good. It was decent. And my business was chaotic from me trying to do too many things. And it's gone to the business being really good to me personally starting to just be chaotic. Like the number of cars I've gone through in like a 3-month period was just ridiculous.

How about the other physical object?

Homes?

Yeah.

Dude, the amount of homes I bought in a year to try to figure out which home I wanted to live in and then reselling them.

That is just ridiculous. And the amount of pain you're willing to endure for that is just like, I just would never be willing to do that. All right. So I wanted to take a second to tell you about my ad agency, Single Grain. We're a performance digital marketing agency and we focus primarily on working with B2B companies and e-commerce. So performance marketing, that's SEO, that's paid media, that's CRO, that's ad creation. And there are a whole host of other things that we're doing with AI that's really cool. You can go to singlegrain.com to learn more. Again, that's singlegrain.com to learn more, and we'll see you on the other side. But anyway, this goes back to focusing on what you're good at. And here's the thing. If Neil, let's say you're sitting in a meeting, right? And this, this will maybe apply to kind of the things I've realized over the years. If I'm sitting in a meeting with my leadership team and there's something that someone's supposed to solve and I find it constantly bubbling back to me, I've had people say on my team, it seems like accountability is missing here, and then it's missing over here at the manager level, and then it's missing at the director level. And then it bubbles all the way back up to Eric. But then that one person was like, but that's not fair because Eric's also the investor in this company. He's also like the coach of this company. He's also the player in this company too, right? And so, what that means is if you don't apply pressure, which is what you do really well, the pressure will be applied to you. And you can't run a business that way. Like you can't play operator hero. And I think that's what you were before. And I play that To a certain extent. And now I've gotten— now, now it's just like, okay, enough is enough, right? Over the last couple years.

Yes.

Yeah. That's it for today. Please don't forget to rate, review, subscribe. It helps us grow. And goodbye.