Stop Using AI The Wrong Way...

4 May 2026 · 1 min

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In this brief dialogue, two speakers critique common misconceptions about AI in marketing. Speaker A argues that marketers treat AI as a perfect solution, when it should instead be viewed as a time‑saving tool that requires human oversight to fill gaps. Speaker B expands on this by emphasizing that AI should replace entire workflows and processes rather than being used to build superficial dashboards or keyword‑research tools that still need human interaction. Both agree that the focus should shift from creating AI‑powered interfaces for humans to automating core tasks, allowing humans to step in only where necessary.

People look at AI in the wrong way, at least from a marketing perspective. They expect it to be perfect instead of looking at it as like, oh, okay, if I use it, it'll save X time and then a human can pick up the rest and then fix the gaps.
But when you talk about AI replacing workflows and processes, that's what we should be thinking. And I was— I'm just seeing the people, the things people want to build. They want to build dashboards or they want to build keyword research tools.
You're building things for humans to still use. Like, stop, stop thinking like that.
You got to think about things that only robots can do, right? They're like, I use Claude Code to basically manage all my ads and I'm spinning up like 1,000 different variations or whatever, and like they're showing their process, you know, whether it's like working correctly or not, or even if we do like a tenth of that, that's cool, right?