0:28
Eric Siu argues that calling every product "AI" is marketing noise. Most things labeled AI are just ChatGPT or Midjourney wrapped up. Focus on what the tool actually does instead.
Eric Siu argues that calling every product "AI" is marketing noise. Most things labeled AI are just ChatGPT or Midjourney wrapped up. Focus on what the tool actually does instead.
I hate using the word AI, by the way, 'cause I think it's so played out. With marketers, we like to pollute things. It's been so polluted. In what way? It's everything is AI. Everything has an AI label on it. You look at all the talks, all the webinars, I'm gonna show you how to do this AI thing, this AI thing. And at the end of the day, it's just like generative AI. Maybe they're using some prompts on ChatGPT or some Midjourney stuff. It's nothing too sophisticated, right? No. So maybe in the beginning that was novel, but you gotta keep innovating. And so now I think it's cooler to remove the AI from it and just talk about use cases that are awesome.
