Strategies for a 1-Person Marketing Team

How would you strategize as a marketing team of one for a small business? What I would do is I would just pick one marketing channel and that's it. Look to see where your competition is getting their sales from. So I would go check out paid ads on Google, paid ads on Meta's platform, check out if they're doing SEO, if they're doing email marketing, the list goes on and on. So look at most of the channels, look to see where they're getting most of their traffic. Then based on there, you know what channel to focus on first, because if that's what your competition's doubling down on, then you know that's probably driving them a good chunk of the revenue, especially if you look at 3 or 4 competitors and they're all leveraging that same one channel as their main driver of traffic, probably their main driver of sales. That's where you should start focusing on first if you only have one person.