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Eric Siu warns that hiring too many recruiters can let unqualified candidates slip through and spread bad processes. Don't only recruit marketers from fast-growing companies, he says, because their tactics won't work in slower industries.
Eric Siu warns that hiring too many recruiters can let unqualified candidates slip through and spread bad processes. Don't only recruit marketers from fast-growing companies, he says, because their tactics won't work in slower industries.
A lot of people don't take a hard look at how they're going about their recruiting, because what happens is they start to recruit a bunch of recruiters, and those recruiters are used to their own processes, and they don't align. And then what happens is a lot of people that shouldn't have made it through, they start making it into the company. Yes. And I'm sure you've seen that quite a bit. Way too many times.
So my whole belief is when people are looking for marketers, CMOs, directors, VPs, don't just recruit from big, fast-growing, high-flying companies, because a lot of what makes that company successful isn't translatable from a marketing standpoint to a company that's in an older industry that's not sexy, that's declining or stagnant.
