Eric Siu argues that as AI and technology mediate more of our interactions, people crave in-person communities of like-minded people who can actually help each other. The more connected we become online, the more we want to be together in person.
Chapters
When you look at community, biggest issue that we're facing right now is with technology and AI, it's becoming less of a person-to-person world in which people are interacting online more with robots, technology agents, whatever you want to call them, versus other humans. And people are actually craving those in-person interactions. Eric and I started in marketing 10, 20 years ago. In-person events were really huge. People loved them. As technology keeps improving and evolving, it seems like people want even more and more of a localized community, but not just a community of just meeting up with other random people. It has to be like-minded people that are trying to solve similar problems or have similar goals and that can help each other.