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Tesla's stock jumped 20% after cost cuts and an earnings beat, even though the CyberCab launch initially tanked the stock. The speaker argues that marketing means nothing without profitability and ROI behind it.
Tesla's stock jumped 20% after cost cuts and an earnings beat, even though the CyberCab launch initially tanked the stock. The speaker argues that marketing means nothing without profitability and ROI behind it.
Tesla stock boomed 20% today. And when Tesla released their CyberCab, their stock went down. I don't know how many billions in market cap, but I know it was more than a few percentage points. And it just shows amazing marketing for the CyberCab. I think they did a great job, but the market didn't care. But the moment Tesla cut expenses and their profit, they beat earnings by quite a bit on the profit side. Stock boomed 20%. They're like, yay. Ideally what you need is Not just good marketing, but it needs to be profitable, and not enough marketers think about ROI when they need to.
