Eric Siu took over Single Grain in his mid-20s and nearly ran it into the ground. He turned it around by focusing on guest blogging and SEO, ranking #1 for "digital marketing agency," then built a referral partnership that helped rebuild the company.
Without Google, Single Grain wouldn't be here today. Like, this is back in the day, right? The background with the ad agency is I came in, I actually made the company go from bad to worse in the first year. When I took over Single Grain, I was like 26 or 27 years old, didn't know how to run a business, right? And so what happened was, you know, we had a bunch of people quit in the first year. We got lucky because when I first joined, we started guest blogging pretty hardcore and the guest blogging actually got us to rank for the keyword digital marketing agency. We held number 1 for that for like 2 years or so. And because I had the ranking, I referred all those leads out. We referred it to a mutual partner that was able to help us recover and eventually hire the right people to save the company.
