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Eric Siu breaks down Peter Drucker's core idea: the only two things that matter in business are marketing and innovation. Marketing is getting harder, and companies that don't adapt will fail.
Eric Siu breaks down Peter Drucker's core idea: the only two things that matter in business are marketing and innovation. Marketing is getting harder, and companies that don't adapt will fail.
Peter Drucker said there's only 2 main things that matter with business. One is marketing, 2 is innovation. Those are the 2 main things that matter in a business. And this guy's done like a lot of stuff, right? Written a lot of books and all that. Yes, marketing's getting harder, but still everything is marketing at the end of the day. So what do people need to do? People need to adapt or they're going to die as a business.
