An entrepreneur explains the 20% itch rule: dedicating a fifth of your schedule to play and experimentation instead of strict single-focus work. Google uses the same approach, and it sparks innovation without scattering your effort across everything.
I love to offer myself 20% of my time to just play, to experiment wherever my curiosity wants to go. I give myself a contained area of my schedule to do that. So I call that the 20% itch rule because I tried the one thing, right? Gary Keller and Jay Papasan's book, The One Thing. I tried the one thing to just like have proper one thing only focus for so long, and I can't do it because I am an entrepreneur and I'm curious and I want to play. But the problem is the other extreme is Saying yes to everything and doing everything and getting nowhere. So 20% of my time is allocated for play, right? Just, I think Google does the same thing. They allow their employees 20% of time to just build things. Who knows now? We'll see. Yeah, that's true.
