Russell Brunson built ClickFunnels into a $200 million annual business by perfecting the webinar pitch. He stacks software, courses, and bonuses into one offer, showing $20,000 in value while charging $500, then repeats the webinar formula to close sales at scale.
Did you know that there was a webinar that created a $200 million a year business? No. Russell Brunson of ClickFunnels, he's always used the perfect webinar formula where he like stacked a different value and then you just keep giving value and then it's like, what about this? I'm going to add this over here. I'm going to add this over here. And it's like, here's the value of this. It's $20,000, but I'm going to charge you only $500 for this, right? And then everyone just buys at the end. ClickFunnels was struggling in the beginning, but using this webinar formula, he just kept doing webinars and then he made an offer where he bundled his software, right, with all this other like courses and all that. And he sold it for $1,000 or $2,000 or whatever. And that's he made it his business, right? I think it's a lot of marketing that went into it. It just goes to show you that there are different ways of growing a company.
