Eric Siu breaks down the AIDA model for marketing creative. Hook attention, build interest, create desire, and drive action to lower your cost per acquisition across video, banner, and text ads.
Creative is— this could be your video creative, this could be your banner ad creative, your text creative as well. But what's going to hook people in? What's going to stop people from scrolling? What's going to get their attention immediately? Right. So I would recommend looking into the AIDA model. So that's AIDA. Look into that model, look at how you can attract people and look at how you can hook people in and then eventually get them to become interested in whatever it is that you are trying to push out there. So the creative matters quite a bit. If you have good creative that converts, that's going to decrease your cost down funnel and that means you're going to be able to acquire customers at a lower cost per acquisition. Position.
