The 4 LEVELS Of AI Marketing...

16 May 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The 4 LEVELS Of AI Marketing..." (uploaded May 16, 2026) containing a single-speaker presentation about AI marketing maturity. The speaker outlines four levels—Level 1: unacceptable; Level 2: capable (using tools like Claude to help with tasks and analysis); Level 3: adoptive (AI performs work such as keyword research or generating many ads for human review); and Level 4: transformative (closed-loop systems that improve themselves). The speaker advises most teams should aim for the adoptive level and explains why capable today can become unacceptable tomorrow.

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There are really 4 levels when it comes to AI marketing. 90% of teams are stuck at level 1. Here's how you jump to level 3. Level 1, unacceptable. Level 2 is capable. Level 3 is adoptive. And level 4 is transformative. Capable now means that you are using like Claude Cowork, for example, you're using to maybe schedule things for yourself. You're using it to analyze your spreadsheets quickly. Okay. You're using for actual real work, not just at, you know, base level. Then you have adoptive. Which is where we want most people to go. You're inputting something into AI and you're having it do the keyword research for you, or you're having it create like 200 ads for you at the same time. The human asks for something, the AI does the work, the human reviews. That is adoptive. Transformative means you have a closed loop where the system is improving on itself recursively. That's why you want most people to get to adoptive, because today's capable is tomorrow's unacceptable.