Eric Siu reviews five PPC tools: Nacho Analytics, Adbeat, SEMrush, Wicked Reports, and Supermetrics. They handle competitive intelligence, ad insights, multi-touch attribution, and automated reporting. Each tool targets different business types, from e-commerce to SaaS.
Alright, so today I wanna tell you about 5 PPC tools that are gonna help you grow a lot faster. But before I reveal the tools, don't forget to subscribe, hit the little bell button, and then we will go over here, check out what we got on the board over here. The number 1 tool we got over here is Nacho Analytics. So what most people don't know is Nacho Analytics actually allows you to look at your competitors and you can see their top referring pages, their top landing pages as well, and you think, you're thinking to yourself, What does this have to do with PPC? Well, guess what? If you figure out what their top performing pages are, you can see the top traffic sources, you're gonna come up with different ideas for your PPC campaign, and that's gonna help you grow faster. That competitive intelligence is gonna take you a long way. I don't know how much longer this is legal for, but Nacho Analytics, you know, check 'em out, it's from the maker of SpyFu. Now number 2 is Adbeat. Adbeat allows you to look at your competitors' ads. So you can see what video ads are running, what display ads are running, how their ads are trending over time, how much they're spending over time. I wouldn't say that the spend is the big deal, it's the trend of the money. If all of a sudden they just go flat, that just means they stopped spending, right? The trends, the trend lines for the most part with these tools are fairly accurate. I would say though, in terms of the dollar amount, it's not that accurate, okay? The good thing about Adbeat too is it's gonna show you so much more competitive information, and you can make it into a slide and make it really impressive if you have clients. Number 3 is SEMrush. SEMrush is great for looking at what keywords they're bidding on, okay? You can also see it in Adbeat too, but what keywords they're bidding on, it's gonna give you ideas like how much are they spending, what the display ads look like. It's just another source for you to look at. So Adbeat, I think they start at maybe $99 a month. SEMrush is maybe $69 a month. Nacho Analytics, maybe $29 a month to start. I'm not affiliated with any of them. Number 4 is Wicked Reports. Wicked Reports is awesome because it allows you from a multi-touch attribution standpoint, and you don't have to pay an arm and a leg. This is good for small businesses that are starting out. You can see how people are behaving in your campaigns. Are they going to Facebook and then Google and then are they doing something else? Or you can see, let's say someone visits your site, maybe they don't buy till 6 months later, but you can see the true 6-month ROI of a client after a period of time, or a customer I should say. So this is good for e-commerce, this is good for, let's say, software as well, where you can kind of track it, where you're not just saying, oh, what's the ROI after 7 days, or what's the ROI after 30 days? You wanna know after 6 months what the true ROI is, okay? Now, number 5, last but not least, I got a bunch of tools for you, but Supermetrics is great. Supermetrics is great from a reporting standpoint. It's a very powerful tool that integrates with your Google Sheets, and you can just make these insane graphs. You can set these automated tools. It's gonna make you look really smart. If you have other stakeholders, you gotta take a look at Supermetrics if you want advanced reporting. Wicked Reports is good for, let's say you're starting out, you wanna do multi-touch attribution, and you got Nacho Analytics. That's good for kind of taking a peek of what the trends are of your competitors, Or even look at yourself too, and you can see the trend lines are pretty accurate over time. That's what I got for you today. I'm curious to know what other PPC tools you like. Drop it in the comments. Let me know which ones you plan to use, and we will see you in the next video.
