The 6 Biggest Marketing Trends for 2019 (And How to Use Them!)

Hey everyone, Eric Siu here, and I am going to give you the top 6, 6 marketing trends for 2019 so you can go out there and kick some butt. So here we go. Number 6, conversational marketing. I'm gonna give you a quick insight as to what it is exactly. If you look at Intercom, if you look at Drift, these are all different chat programs that you can install on your website, and a conversational marketer is someone that can actually engage Write sequences that engage with people that are on your website that are looking for something specific, okay? And these chatbots, I'll just call them that, they're getting smarter and smarter, and over time they're gonna be able to predict exactly what people are looking for, so conversational marketers are gonna become more and more important. I think this year it's gonna take one notch up, and when people talk about AI and chatbots, I think it's gonna level up where it's actually gonna be able to predictably guess what people are looking for and respond to them accordingly. Number 5 is around audio. When you talk about Podcasting, for example, when you talk about even this, this is converted to audio format too. Audio is just something that's very easy to consume. I'll give you an example. When I was speaking at a conference in Amsterdam, someone said, I listen to you in the shower. How intimate is that? When you have someone's focus, when you're doing something, maybe you're at the gym, maybe you're running, and you're just listening to something, it becomes an intimate thing. And actually, I've had someone come in the office earlier this week and they said, man, it was really weird talking to you because I listen to you on my drive to work every single day. So listening to someone, you're gonna build a relationship with them at scale. And the thing is, when people are watching something else, it's hard to focus. But when you're doing audio, most of your focus is on the audio. That attention is priceless. One bonus I'm gonna give you around that is if you add audio to something that you're reading, so if you add Amazon Polly to your website, that's gonna help you increase the dwell time on your site, so that's good for SEO. Number 4, you're watching a video right now. Video is not going anywhere. In fact, it's getting bigger and bigger. Every marketer I know, I literally just had lunch with somebody today, and he's like, yeah, I just hired someone to follow me around. Okay, everybody's doing this video thing right now. Video is big because now you get to visually see me, and you're building a relationship with me, and now if you actually see me live somewhere, it's actually an opportunity for you to get to know me even better. It's intimate, right? How do you build a relationship with people at scale? You can use video. Not only that, you can use it for anything, right? And I think it's just so powerful, And video has been on the upward trend, it's getting even bigger, and then I think it's gonna really just explode in 2019 because everyone just needs more and more video. In fact, we add video to each and every one of our blog posts to help increase the dwell time, okay? So from an SEO perspective, do that as well, it's gonna help you increase your dwell time. Number 3, live events. So a lot of the stuff, what we're seeing now, the trends are people are starting to take online and you go offline because we're trying to build a relationship, You wanna get even more intimate with people, you do live events. Whether you throw a tiny conference, which might be anywhere from 10 to 30 people or so, keep it small. Like I did one in Cabo recently, that was really good. We went deeper on relationships. You can only go so surface level with audio, video at scale. You wanna use those as alley-oops, that's a pass in basketball where you can just slam the ball in, or a volleyball setter setting the ball up and you can spike the ball down. That's what's happening when you're doing audio, video, written content, but you wanna translate it to live events. And I recommend throwing your live events because you know when you attend live events, you are able to take it one step further. But when you are the one throwing the live event, it becomes infinitely more powerful, okay? So look, it doesn't have to be a tiny conference in Cabo. It could be a dinner at a conference that you're attending, okay? You can do it that way. Number 2, we talked about video, but what about live video? Instagram, Facebook, YouTube Live, Twitch Live. We see people, influencers out there that are going live on all 4 at once. And that's powerful, because now what you're able to do, when you build a good audience, you go live, you can actually drive ads towards that audience, and build an audience, and retarget those people too. So you're gonna see a lot more live going on. A lot of marketers have been taking advantage of live. I recommend that you really consider live, take it more seriously, because it's gonna go the distance for you. And the number 1 is collaborations with people, right? Whether we're doing YouTube collabs on this channel, we do it with other people that have a similar size, maybe they're bigger than us, maybe a little smaller than us, but when you're collaborating with people, you're building relationships, You're getting able to tap into their audience, and you're building more goodwill. Recently, started to do lives with people on Facebook, okay? And those have been great. The people enjoy a nice little change-up. Then you're able to build long-term relationships with the people that you're collaborating with. 'Cause look, if you're trying to, whatever you're trying to do from a business standpoint, you're gonna need to partner up with other people. You're going to need to collaborate. So those are just 6 ways that you can go about building these marketing trends. Don't forget to subscribe if you like marketing tips like this to grow your business. And get ready for 2019, get ready to explode You're marking, and let's do it.