Joe Rogan makes $82M annually, but most top podcasters are personalities, not business operators. The speaker treats his podcast as a brand-awareness engine for his existing businesses, not as the main revenue source. Operators first, content creators second.
Joe Rogan, $82 million, right? And then you have TBN, which is bought out by OpenAI. Apparently, it's, I guess it's $70 million. And then Diary of a CEO, I didn't know it was $45 million a year. Ashley Flowers, Crime Junkie, $42 million. That's— these numbers are crazy. Andrew Huberman, $18 million a year. And you have Scott Galloway, $19 million. Tucker Carlson, $20 million or so, right? What's interesting to me is like, these are very much all personalities. I would say Scott Galloway is definitely an entrepreneur. Andrew Huberman's partnered with a lot of people. But what I'm really saying is like, who here is a business operator? Right? You could argue that these 2 probably are business operators, but how many people can we say that have podcasts that have led to large organizations that they've been able to build? I enjoy the operating piece more than the content creation piece. As much as I enjoy and love doing this podcast, it's good. It's been fun. It's definitely helped. The way we're doing it right now is very much to generate more brand awareness ultimately, and it's to help our businesses primarily. So we're operators first, content creators second.
