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When hiring a marketing agency, ask what AI solutions they've actually built or automated. Skip agencies that just say they use ChatGPT. Real AI fluency means concrete implementations, not vague claims.
When hiring a marketing agency, ask what AI solutions they've actually built or automated. Skip agencies that just say they use ChatGPT. Real AI fluency means concrete implementations, not vague claims.
If you're looking to hire a marketing agency in today's day and age, you have to be looking at what their AI fluency looks like. When you ask them, hey, like, what cool things have you built with AI? What are you automating right now? What, what is your team using? If they're like, oh yeah, our team loves ChatGPT, we pay $20 a month, gone.
