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When hiring a marketing agency, ask what AI solutions they've built and what automations they actually run. Vague claims like "we love ChatGPT" don't prove competence. Real AI fluency shows up in concrete implementations.
When hiring a marketing agency, ask what AI solutions they've built and what automations they actually run. Vague claims like "we love ChatGPT" don't prove competence. Real AI fluency shows up in concrete implementations.
If you're looking to hire a marketing agency in today's day and age, you have to be looking at what their AI fluency looks like. When you ask them, hey, like, what cool things have you built with AI? What are you automating right now? What, what is your team using? If they're like, oh yeah, our team loves ChatGPT, we pay $20 a month, gone.
