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Eric Siu explains how to balance content strategy at different stages. Start with three content pillars to stay focused, but once your audience grows, abandon the rules and write what excites you each day.
Eric Siu explains how to balance content strategy at different stages. Start with three content pillars to stay focused, but once your audience grows, abandon the rules and write what excites you each day.
I don't really think much about my content pillars anymore. I would say I used to do a lot more of that when I was trying to make sure that I hit on the different pillars on a weekly basis. Now, things have just changed for me as things have hit scale where I'm not as regimented about what I write about and when I write about it. It's much more driven by just what I'm getting excited about on a daily basis. Got it. I love that. I do think that having that, if you're starting out, is helpful. Knowing I'm a wealth manager, I'm going to write about markets, I'm going to write about investing, and I'm going to write about my family. And personal experiences and like knowing your kind of 3 so that you can look at like, I don't want to be over-indexed into one of the 3. I'm going to try to like balance across the 3 of them. It's just like a helpful exercise to go through.
