This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The BEST formula for selling products online." (posted November 24, 2023) containing a single-speaker presentation about video marketing and list-building tactics. The speaker explains how they regularly plug an email list in videos using lead magnets (notably a Google Sheet template made by “Bob”), reports results (50,000+ subscribers from one video; ~1,000–5,000 weekly signups), and promotes a weekly newsletter called “Sunday Snippets” with a CTA to aliabdaal.com/sunday.
Chapters
We try and plug the email list somehow in every video. So in the middle of the video, in our video production checklist, we have a checklist that says, have we plugged the email list? Either we'll do that through a lead magnet. So let's say it's a video about how I manage my time. I'll be thinking when I'm making the video, what is the freebie I can give away with this? And so one of our most successful lead magnets was just a Google Sheet template that Bob actually made, which was very kind of her. I sort of use a Google Sheet as my annual calendar. And I just said to Bob, hey, can you turn this into a pretty version that we can just let people download? So we just had this as a Google Sheet link. And I think we've added 50,000+ subscribers to our email list from one video because people were entering their email address to get the link to the Google Sheet. And then we give them the opt-in. Would you like to sign up to the newsletter. Little things like that. And occasionally we'll sometimes just say in the middle of a video, hey, by the way, if you're enjoying this video so far, then I'd love for you to check out my weekly email newsletter, Sunday Snippets. It's just a very short email that I send every Sunday and it's got a few thoughts and, you know, some things I've enjoyed reading or listening to. Basically copying what Tim Ferriss says for 5-Bullet Friday. Head over to aliabdaal.com/sunday and you can sign up completely for free and unsubscribe whenever you want. So I'll just say that in the middle of a video and then we'll just get like, I don't know, 1,000 to 5,000 subscribers every week.
