The Best Google SEO Tricks for 2020

In this clip, we are going to talk about the best Google search tricks for 2020 and beyond. But before we do, don't forget to hit the subscribe and the bell button if you're coming from YouTube. And if you're coming from any other channel, don't forget to subscribe if you want to grow faster because that's what we help you do. All right, so check this out. If we're looking at my screen, if you're looking, if you're watching on video right now, what we're looking at is Google Search Console. So Google Search Console, what I like about A, it's free. B, the second thing is you are basically able to open a report. If you go to the performance section over here, You can just hit open report and then over here I can basically, once I hit the total clicks, total impressions, average CTR, what I can do is I can sort over to pages over here and then I can just export this and I can look for the pages that have a high impression count but a low click-through rate. So you can see for 15 free SEO tools to improve your Google ranking, what I can basically do here is say, hey, you know what, 0.1% CTR, I'm only getting 5,000 clicks from it. Well, if I can get it to like a 1% CTR, that's 10x. Guess what? I can now go to, well, 50,000 clicks. Okay, so that's just an easy way of getting more traffic based on what you already have. We do have a tool for this, it's called ClickFlow. And so if you're like a larger website, it does make sense if you want to manage it, be able to test titles and descriptions at scale. So ClickFlow allows you to do that. You can check it out. We have a freemium version if you want to check it out. Also, what I like about Google Search Console too is you can actually insert your insert pages for indexing too. So I'm going to show you in my next tip, I'm going to show you why that's important, but being able to index pages on command is important. And then looking at your sitemaps, looking if there's any issues with your sitemap coverage. Um, and now there's enhancements too. They'll show you mobile usability, job postings, logos, site links, et cetera. And you can also look at, you know, manual actions, um, and any issues that you're facing. So it's like a, it's like an SEO suite that you have. It's different from Google Analytics because this one's focused on kind of your, your search visibility. So that's one thing you want to do. You want to make sure that you have this free tool to help you. And they do have speed reports coming out as well to show you the sections on your site that are slowing down because speed is very important when it comes to SEO. The next thing I want to do is I want to talk about FAQ schema markups and basically what that allows you to do is occupy more real estate on your Google search engine result page. So right here I searched for Ahrefs review and Ahrefs is an SEO tool. So you can see here as I scroll down, you know, there's Authority Hacker, PC Magazine. So you see these, these top 3 results over here. There's only, it's only the result, right? Sure, there's a rating, the snippet over there. People also search for this, and you can see there's a snippet below that. Okay, what is Ahrefs used for? How much does Ahrefs cost? And then you come down, you come down, and what happens? Look at this one over here. So this Matthew Woodward result, the one at the top over here, you can see there's a rating, it's 5 stars. Okay, so there's a schema markup there on the 5 stars, and at the same time, well, look at this. He has his own little FAQ section. How is Ahrefs domain rating calculated? What is a good Ahrefs rank? All this is in here, and he can write whatever he wants in there, but he's occupying more real estate in there. And he has said, I had him on my podcast, on the Growth Everywhere podcast, his click-through rate was previously, let's say, average of 3% or so. After he added this, the click-through rate jumped up to 8%. That's a 2.66x increase. So you are able to basically occupy more real estate. Well, guess what? If your CTR goes up, you get more traffic coming to your website. That is going to help you grow. Okay? So that's, those are just like a couple of things you can do from a Google search perspective. And the other thing I would say is this, it's really important. Uh, you can use something like Google PageSpeed Insights. So if you just search Google PageSpeed, you can measure the speed of your page and you can look at certain things like time to first paint, all these things that are important for you, um, in order to enhance the speed and enhance the user experience of your site. You can use GTmetrix as well. GTmetrix is another kind of speed tool that will show you what's going on and what areas are kind of slowing down the loading of your site. So, when I think about this, when you combine all of these together, you combine Google Search Console, maybe you're doing title tag, meta description testing, you're getting some wins there. Maybe you can add like 10 to 20% of your traffic there. When you optimize your speed, if your website's really slow, sometimes I've seen websites increase their traffic by as much as 50%. So, that's another, you know, 50% plus 20%. And then you start to do these schema markups where let's say you double your CTR, maybe you're gonna add another like, you know, 10%, in traffic, all of a sudden you've just added like 80 to 90% in traffic to your site. And guess what? That compounds. A lot of people run A/B tests when they're doing conversion rate optimization. They're spending a lot on advertising. That's fine. So you spend so much money on SEO, you spend a lot of money on content, maybe you spend money on link building as well, on salaries as well. Why are you not, you know, taking it further? Why are you not testing when it comes to SEO? So doing these things is going to help take you to the next level. I do also like using other tools like Ahrefs as well. Ahrefs definitely, or SEMrush as well. When you look at those 2 tools, they have their, their, their uses, right? So you can look at the Content Explorer in Ahrefs. Content Explorer will basically allow me to see, you know, how I'm doing when it comes to refreshing my content because that helps, um, how often I'm publishing content, how often my competitors are publishing content. I can see my traffic value, how, how much is going up and down. Like I want my traffic value to be continuing to increase. Which is basically the value of my site if I were paying for the traffic from Google. Also, when we think about Google, these Google search tricks, right? What else do we want to be doing? Well, we don't want to be tricking really. What we do want to be doing is we want to be doing the things that are evergreen for the long term. So, you know, Brian Dean's got his skyscraper technique, which is, you know, writing really good pieces of content that will stand the test of time. You know, keyword research doesn't go away. You can definitely use Ubersuggest, you can use Ahrefs for it, you can use SEMrush for it. All of these things combined, when you add them together, they become something much bigger. And these things, when you, when you compound them, will help you grow your traffic a lot faster. And a lot of people just tend to forget about these things. So sometimes you just need a reminder on these are the right things to do. Let's not forget about the fact that if you have a podcast, submit the podcast to Google Play so your podcast will show up in the search results and Google automatically transcribes them right now. So Google's going to favor their own properties and guess what? You're going to get more traffic. You're going to benefit from it. If you're already doing podcasts, then it's not hard for you to take 5 to 10 minutes or so, just submit it to Google Play. That's going to help go a long way. Voice search too. Don't forget about optimizing for, you know, the rank 0 positions. This is all— there's a lot of schema stuff that you need to be doing from an SEO perspective. I will tell you, like when I look at some of the stuff that we do, like sometimes I'm just like, well, we need to be doing a lot of stuff around schema, right? If you look at my— come back to the screen over here. We look at a lot of these have 5-star ratings and then there's the little FAQ box that, um, that Matthew Woodward has. The more attention, the more real estate that you can have, the better title that you can have on a search result page, the more important it's going to, the more helpful it's going to be for you. And here's one more thing you need to take into account. The zero-click results have now gone above 50%, meaning the number of people that reach a search engine result page and don't click on anything has increased. Beyond kind of, you know, what the organic clicks are. So, you know, Google's continuing to make more money. They're kind of increasing the more clicks coming to their, their, their, their properties. And zero-click searches means you need to pay attention to on-SERP SEO, meaning that if you're answering a question there, maybe you say, hey, by the way, check out, uh, check out, uh, Noah's blog. Check out Noah's blog for more tips on how to tie a tie, for example. So you want to be able to kind of brand yourself a little bit on the search result pages. 'Cause it's becoming more and more difficult to do SEO. The number of clicks where people are actually going to non-Google properties, that's actually decreasing and it continues to decrease. All right, so I want to go a little deeper on this topic. So check this out. In this video, I'm going to show you how you can build on some of the SEO opportunities that you already have. So looking at DoorDash right here, if we're DoorDash, we are ranking for 1.5 million keywords over here. The value of their traffic is $3.1 million a month. Which means if they're paying for all the traffic that they have currently going to their site, they would be paying $3.1 million a month for it. Now let's take a look at the organic keywords that they are ranking for. And what I like doing with Ahrefs, and we do this with potential clients as well, is we like looking at keywords that are ranking from number 5 to number 30. So these are the keywords that we want to pounce on. These are the ones that we want to figure out, okay, can we do more with this? Can we combine things together and build them into something stronger. Because I always like to talk about repurposing content and making things stronger. So DoorDash, again, they do food delivery. So let's take a look at the stuff that they're ranking for. Look at number 2 right here. They are ranking for a keyword called food delivery, and the volume here is 196,000 searches a month, and the position is number 5 in Google. So if you Google Google click-through rates, you will know that once you are out of the top 3 positions, your, your click-through rate drops by quite a bit. So if you're number 1, number 2, number 3, number 1 can get as high as 40 to 50% click-through rate. Sometimes it's like 18% or so. Um, you can look at the different studies out there, but our idea here is that we want to look for keywords that are ranking number 5 to number 30 in Google because we know we are within striking distance of getting it to a top 3 position by building more links. So that's how you pounce on some of these opportunities. At the same time, you can also look at these pages too and say, if I'm ranking number 5 for food delivery, can I take a look at that page and can we add more keywords to it? Can we have more things linking to it internally? Can we do— can we build more links externally as well? There's a lot of different things we can do. Ahrefs gives me a guiding point to work off of. Uh, look at this one. Delivery near me, food delivery, Chinese delivery near me. Should we have a main hub page that has called delivery near me and then you have all the subcategories in there like Chinese delivery? Little Caesars delivery, Dunkin' Donuts delivery. That's how you pounce on some of the opportunities. You can take a look at your Google Search Console as well. That's for free. Take a look at Ahrefs. Um, but you want to make sure that you're doing this at least once a quarter. So auditing your current SEO, auditing the current content that you have, and think about what you can do to make it better. Because I always talk about using repurposing frameworks out there. This is just one thing you can do when you're trying to figure out, okay, what are some keywords I should go after more? And you can also supplement this with the paid advertising campaigns that you have going on through AdWords. That's going to help you because you can see which keywords are really profitable for you and you can choose to axe things, double down, triple down, whatever it is exactly. So let me know what you think below in terms of what you, what you think I might've missed from a Google search kind of tricks perspective and what you particularly enjoyed. And don't worry, we'll get back to you. And if you want more videos like this, don't forget to check out the next video because it's going to help you grow and whatever channel you're coming from, don't forget to rate, review, and subscribe. And if you're coming from YouTube, hit the bell button as well and we'll see you tomorrow.