The best marketing in the world.

19 May 2024 · 1 min

Watch on YouTube

0:54

This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The best marketing in the world." (posted 2024-05-19). The excerpt is an informal two-person conversation (speakers labeled SPEAKER A and SPEAKER B) in English where the participants speculate that the church acted like an early multinational company by creating a subscription/recurring-revenue model and inventing branding through symbolism and ritual. The exchange is casual and provocative, comparing religion to modern marketing and briefly noting OpenAI as a nonprofit example.

Chapters

What do you believe to be true that most people don't agree with? I have this crazy theory about the church. And so I really think the church was the first multinational company that created a subscription, a recurring revenue system, right? People were going to church every Sunday and they were leaving the tip. And that was the first subscription. It was not called like that, but that is what was driving then the fact that the church had all these priests, the Catholic Church, right, across the globe. And they use symbolism, which is branding, right? With the churches, with the cross, with the amen, with the symbol, right? So they were also the first company to really invent the branding, right?
Jesus is the best marketer in the world, right? And it's been around for so long.
Define themselves as a business, but OpenAI was a nonprofit organization too. So they are a nonprofit, but in my mind, they're still one of the most successful.
Religion's the best marketing in the world. That's a good one. That's a good one.