Two entrepreneurs created NFT Now on Instagram after finding the NFT information landscape full of scams and self-serving advice. Matt's account grew organically, and they felt responsible for building a trusted, objective platform to help newcomers understand the space.
And so when I know that these 2 very highly respected people in my life that I really love and care for, who are very much in the forefront of culture, bring me something, it's either they're crazy or they're onto something. So I decided to lean onto they're onto something. And Matt started an Instagram account, I think a week later, which was NFT Now, and it started growing organically. And as much as we started doing research as to what NFTs were, things of that capacity, there wasn't anything in the space. Everything that we found was like either fragmented, broken, self-serving, or just straight up scams. Like there wasn't a trusted objective voice that can help you onboard yourself to the NFT space. And so being the serial entrepreneurs that we are and being in the media space for so long, we saw this as a responsibility, not an opportunity. We saw this as a responsibility for us to create a media platform that helps onboard people to NFTs.
