Eric Siu explains how to handle disagreements in brainstorming: call your collaborators to understand their reasoning, test contested ideas with trial posts, and stay open to unconventional approaches since market conditions shift and unexpected ideas often work.
you don't like the ideas, you don't like the ideas, get on the phone with them or a video call and get an understanding of why they chose those topic ideas, why they created those type of contents. And you can test them out. Like you can do trial reels on Instagram and just see what happens, right? And hear them out because sometimes you may have these ideas on what you think works or what's best and you may poo-poo on other people's ideas where they could be right and market conditions could have changed where you may think like, oh, that worked 10 years ago, it doesn't work now. Or oh, that'll never work. And it actually does work because everyone's doing the opposite of what they just presented.
