Eric Siu breaks down how Centerfield, HubSpot, and ClickFunnels win clients by wrapping their core product in extras. Centerfield added call centers to handle leads. HubSpot uses free software to pull people in. ClickFunnels bundles courses with software to make offers irresistible.
Here's how multi-billion dollar companies like HubSpot and ClickFunnels get any type of customer that they want and how you can do the same thing. At the end of the day, it all comes down to your offer. The more irresistible that you can make your offer, the more successful it's going to be. So here's one example. There is a company that does a couple hundred million dollars a year in revenue called Centerfield. And what they did initially with their customers, they offered the ability to say, hey, we'll run your ads for you. It's going to be all pay for performance. Now, down the road, what they ended up doing is they started adding call centers and they started basically gift wrapping customers for the telecom companies that they work with. Number 2 is HubSpot. They give away their software for free. This is known as product-led growth or freemium. Number 3, with ClickFunnels, what Russell Brunson does really well is he bundles a lot of things together, a lot of courses together, a lot of software together, a lot of different offers where the offer itself becomes irresistible. So
