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Eric Siu warns marketers against mass-producing AI-generated pages without quality control systems in place. The real mistake is overhyping short-term results instead of using AI to improve existing work with realistic expectations.
Eric Siu warns marketers against mass-producing AI-generated pages without quality control systems in place. The real mistake is overhyping short-term results instead of using AI to improve existing work with realistic expectations.
Everyone talks about AI, but also there's a double-edged sword when it comes to AI too. If you're going to be pumping out hundreds, if not thousands of pages, you also need to be QCing these pages at scale. You need to have quality control because if you just pump out a bunch of crap, that's going to make it bad for your website. AI is going to be great for the long term, but in the short term, I believe that we've overhyped it quite a bit. You know, we're just using to enhance what we're doing right now, but I would still say like, look, that's been a breakthrough for us, but we're tempering those expectations.
