Content creators often chase algorithm trends and abandon their authentic voice, chasing short-term views at the cost of long-term brand equity. The biggest mistake is creating content outside your genuine expertise and niche. Build a real brand by staying true to what you actually know and care about.
The big thing that everyone messes up with the content, even the quote going cheap, is that like they have to understand brand. That's been my big epiphany post Gym Launch was I didn't understand brand when I had Gym Launch. I don't want to say I understand brand, but I have a much better idea of it now. My team right now has so much footage and they could clip a bunch of moments during the vlog days and make me look bad and get a zillion views. Like we could do that, but that doesn't help me. And so a lot of people will do anything for the algorithm. They become algo whores is what we call it, which is just like, this is really hot right now, we should make that stuff. But like, Mm-hmm. if it's not on brand for me, if it's not something I'm an I'm not going to talk about it. I think that's my one piece of advice for anybody who's like starting to get into the game of content is like, just talk about stuff you know about. Just don't pretend to be someone you're not. If you're only good at sewing, then just talk about sewing. Don't start making content about how people should invest their money. Like, just talk about sewing.
