The Business Podcast that charges $450,000 to Sponsors

14 Aug 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Business Podcast that charges $450,000 to Sponsors" (created 2025-08-14). The excerpt features a single speaker (labelled SPEAKER A, addressing someone named Neil) discussing the Acquired podcast's media kit: audience composition (about 20% founders, 35% executives, 26% technical operators, 21% capital ecosystem) and high sponsorship pricing (mentions a $450,000 sponsor figure and a presenting sponsorship price of $1.875M for four episodes in Spring 2026). The speaker compares Acquired's ad economics to their own business.

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This one business podcast charges $450,000 to sponsor this podcast. This is the Acquired podcast. So I'm looking at their media kit right now. And basically when you look at the founders, this audience, they have mostly CEOs, mostly entrepreneurs that listen to this, right? 20% of the audience is founders, executives 35%, technical operators 26%, capital ecosystem 21%, right? And when you scroll down, you look at the sponsorship cost, Neil, it shows you the packages, right? If you're Looking for a presenting sponsorship in spring 2026? You're gonna pay $1.875 million for 4 episodes. But this is like the pinnacle, I think, of podcast ads that does well. And this is nice, but I still like our businesses more.