This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Dark Side of Super Bowl Commercials" (created 2026-02-04). The excerpt is a short spoken discussion between two speakers analyzing the economics and ROI of Super Bowl ads — arguing they often don’t pay off — and referencing specific examples (Ro, Serena Williams), marketing spend assumptions (e.g., $200M–$900M), and a chart shown by someone named Eric. The content is analytical/critical commentary about Super Bowl ad economics.
You want to know the true economics and ROI of a Super Bowl ad? It's terrible. Why is it terrible? Super Bowl ads do not work out from a profit standpoint.
So get this, you know, Ro, the health company, right? So they did a post yesterday. You saw it on Twitter? No. So I think they do about $500 million a year or so. Okay. So he actually wrote a post about this, the economics of a Super Bowl ad. So check this out. So he's going to have Serena Williams, known as one of the GOATs of tennis. He just kind of broke this down. So he's like, look, and this is where we talked about if it's $7 to $10 million, you're not actually paying $7 to $10 million. There's a lot more that goes into it. And I'm going to get to that. And then you can push back on some of these things that we've done or that he's talking about here. But he was just saying, look, the ads are a part of the product, but there's asymmetric upside. So here's the table that he made over here. I know you like tables. So assuming his marketing spend is $200 million a year, the annual percentage you're spending on this ad is maybe 5%, right? And then you kind of go up. So I think their spend is, I think it's around here, $200 to $300 or so. Very few companies—
Eric's showing a chart that goes up to $900 million a year. Very few companies spend $900 million a year on marketing.
But I mean, you would agree with this, that a lot of companies that are spending on these ads are spending a good chunk of money on marketing.
