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Eric Siu describes acquiring Botanical Interest by wearing the company's hat in all his content to signal genuine commitment. His offer wasn't the highest bid, but the founders chose him anyway because of that authenticity.
Eric Siu describes acquiring Botanical Interest by wearing the company's hat in all his content to signal genuine commitment. His offer wasn't the highest bid, but the founders chose him anyway because of that authenticity.
I remember thinking to myself, like, this is probably going to be a competitive process. Like, I know there's like 5 to 7 other people trying to purchase Botanical Interest, so I'll just wear the hat 24/7 in every piece of content that I make until this deal is either won or lost. And I did. Like, it's— there's— you can look from like all of 2022, I'm wearing the hat and everything. I kind of still do. And then we went through the whole bidding process for buying the company. We were definitely not the highest bid, like verified fact, by like a significant amount, like a meaningful amount for the founders' take-home on the sale. Yeah. We were not the highest. Yeah. And they still went with us. And so we go out to do like the whole celebration, closing party, that sort of thing. And Curtis, who's one of the founders, he's like, you don't know how much wearing the hat made a difference. Wow. And I was like, I knew it. Yeah. Like, I was like, I knew that would make the difference because I love the brand. Like, I was already a fan of the brand.
