This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Easy Way to Dominate Omnichannel Marketing (10X Your Content Output)" (created 2019-01-22T19:34:11+00:00). The excerpt is a single-speaker marketing tutorial about an omnichannel content strategy and how to maximize output by repurposing content: start with a podcast (mentions the Marketing School podcast with Neil Patel), turn episodes into long-form blog posts, multiple videos, social posts, webinars, and republish across platforms (SoundCloud, YouTube, Instagram, LinkedIn, Facebook, Twitter). The speaker references Bill Gates and Gary Vaynerchuk, encourages viewers to comment about their omnichannel plans, and points to related videos. Context: practical advice on content/brand building and distribution for marketers and creators.
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In this video, we are going to talk about the omnichannel approach when it comes to producing content or it comes to your marketing. When you think about marketing, the question is, what should I do around content? Where do I start around content? How do I build a brand? That's like the thing now. Everybody's got to be a brand. The quote I've given always is, is Bill Gates said in the '90s, all the companies that are successful in the future are going to be media companies. So you got to figure out how you can make yourself a media company. How do you make the most of what you have already? This is the omnichannel approach. If you look at Gary Vaynerchuk, he's planning to do 20,000 pieces of content, maybe even more than that in the next year. And if you think about it, it seems really overwhelming, but it's very doable. As long as you can create the process for yourself, you're gonna be completely fine. So just to give you an overview of what our process is, we start with a podcast, right? So Marketing School is every single day. It's the podcast I do with Neil Patel. If you wanna learn more marketing, go check out Marketing School. Don't forget to subscribe. Subscribe. So we start with the Marketing School podcast, and then from there, we can make it into a blog post, right? We can actually make it into a long-form blog post, 'cause every day we have like one topic. And then you take that blog post, 2,000 words, then you can convert it to 5 different videos. And then you can even take the podcast itself and just move it directly into like, uh, on YouTube, for example. You got the podcast, it's becoming 5 different videos, that's 6 pieces of content. It's becoming a long-form blog post, that's 7 right there. It might become Instagram stories, um, that might be like 5 of them, that's 12 pieces of content. And then LinkedIn as well, that's 17 pieces of content. We might say, let's go do a webinar around it too, so that's 18 pieces of content. We have 5 regular social posts for Facebook and Twitter, That might be another 5. Don't forget, taking that podcast, using a host like Libsyn, it automatically publishes to SoundCloud, right? That's another piece of content, right? So you're basically republishing to different areas. You're also splicing up, you're splintering content that you have already. So don't think you need to necessarily produce a ton of content, a ton of new content all the time. When I look at all the stuff we've done, we've done 900 episodes of Marketing School in the last couple years or so. Growth Everywhere, we've done about 400 episodes or so. I have a ton of footage around me speaking. We can easily do more with that. Think about how you can make the most of what you have already, and by the time you've figured it out, it's time to party. And then, you're gonna leave in the comment, let us know what you plan to do in terms of omnichannel marketing. Let us know kind of what you plan on seeding initially, and then how you plan on sprouting it. Even if it's really small, it can be a small seed, a small sprout, and then pollinate it a little bit, right? We'll talk about pollinating in one of the future videos. So that being said, don't forget to check out one of our videos around how you can use Smash Brothers or games in general to make more money. And, uh, we'll see you tomorrow. Bye.
