The 2024 solar eclipse generated $7.6 billion in economic activity, according to Perryman Group estimates: $1.6 billion from direct tourism spending and $6 billion in secondary consumption. The event dominated social media and distracted people from closing major business deals.
Did you see the eclipse? No. Did you? No, I didn't go to travel, but Disney streamed it live. According to the Perryman Group estimates that the impact could have been more than several billion dollars between direct tourism spend of roughly $1.6 billion and knock-on consumption as much as $6 billion. So in total, the eclipse could have generated $7.6 billion in extra business revenue.
People have all these pictures. It's like it's the most amazing experience ever, which I guess we missed 'cause the next one's in 1944. Oh, sorry, 2044. I'm probably gonna missed that one too. Of course it is cool. It's just for me, it's like, that's not my cup of tea. I saw a meme where there's like a private guy in like a private equity jacket. It's like, I can either watch the eclipse or I can lock in 3 more M&A deals.
