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40% of 18-to-24-year-olds now search TikTok instead of Google for everyday things like finding lunch. Google is indexing TikTok and Instagram content, signaling a shift from keyword searches to experience-driven discovery.
40% of 18-to-24-year-olds now search TikTok instead of Google for everyday things like finding lunch. Google is indexing TikTok and Instagram content, signaling a shift from keyword searches to experience-driven discovery.
Is TikTok going to replace Google? 40% of 18 to 24-year-olds report that they use apps like TikTok to search for things like lunch, and the engagement on Google Maps is actually starting to grow down. And in addition, people are no longer using keywords as much to discover. Instead, they are preferring immersive experiences instead. Now things are changing quite a bit because Google is actually starting to index Instagram posts and TikTok posts. If you use Google as much as I do for my business, or you do any form of search marketing at all, stay tuned.
