Eric Siu explores why posting constantly on LinkedIn doesn't guarantee success. Experiments show more posts can multiply reach, but low-quality content tanks performance. Start with one solid post daily, then scale only if engagement stays strong.
There is kind of a fallacy with LinkedIn organic. The common advice with LinkedIn is that you should only post one per day or else your reach will get throttled. And there's a caveat to it. We're not saying everyone should post multiple times per day, but I found with experimenting, when I jack it up, does in fact triple or quadruple the reach. But Neil brought up a good caveat to that.
LinkedIn will take as much content as you have, assuming it's great and it hits hard and people love it. But the content's just crap and no one wants to engage with it, it will hurt you. And that's why you should be careful on how much you post And instead of trying to post 3, 4, or 5 times a day, you should just post once a day and try to make that content piece amazing. And if you got it down and it is amazing, then post 2 times a day. And if you can get 2 with great engagement and both the content pieces are engaging, then try to go for 3 and then so forth and so on.
