In this brief video, the speaker argues that there is no guaranteed formula for achieving virality; success is largely a matter of luck and hit-or-miss. To grow on social platforms, creators should treat the platform like an employer: post consistently every day and focus on a single topic or niche so the algorithm can categorize and promote their content effectively.
There's no formula to going viral. A lot of it is luck and it's a big hit or miss. If you want to grow on these channels, you have to become an employee of these channels. And that means not only consistent every single day, but you're consistently talking about the same thing. You can't keep talking about different things because the algorithm's not going to know what box to put you in.
