The future of ABM marketing

27 Feb 2025 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The future of ABM marketing" (uploaded 2025-02-27). The excerpt is a spoken segment in which a speaker summarizes insights from ~100 sales calls: many companies are starting ABM motions this year, most existing ABM vendors/products are viewed as poor, and the team (the speaker notes their CTO joins calls) uses these sales conversations as customer-development signals to prioritize the product roadmap.

You did 100 calls. What did you learn? Yeah, so I'll give a couple of things. So one is it seems like almost everyone's starting an ABM motion this year, right? It's like new. The second thing is most ABM companies from what we've seen suck because everyone complains about all the ABM software out there. And then a lot of the things that they want, it's pretty easy for us to build in, right? So we're using a lot of these sales calls. My CTO is on the call as well. We're using them as customer development calls too. And so if people start to say the same thing multiple times, that's signal for us and that helps us prioritize our product roadmap.