The Future of Marketing

15 Feb 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Future of Marketing" (created 2025-02-15T21:30:00Z). The excerpt is a single-speaker segment (labelled SPEAKER A) describing using a YC-backed tool called Overlap to repurpose long-form video into short clips. The speaker references an in-person episode with Seth Godin, mentions Marketing School recordings with Neil and a collaboration with HubSpot, and explains features like automatic moment-finding, headline generation, and exporting 16:9 and 9:16 versions (including a free tier) to get more mileage from long-form content.

Chapters

There's a YC-backed company called Overlap. This is a recent episode I did with Seth Godin. Seth Godin, the bestselling marketing author. And we did this in person. And the cool thing is I just put in my YouTube URL and it found the right moments and it came up with a good headline, right, for each one. So you can see here's like a, you know, 3 to 5 minute clip or so that now can be repurposed for LinkedIn, for X, for Threads, shorter form clip channel for YouTube. We're getting a lot more mileage out of our long-form content now, right? We're doing the same thing with our marketing school content 'cause Neil and I, like, we're recording tomorrow in person. It might be 75 minutes or so. And then we wanna find the right moments there that we can go out there and post. But we're just looking for more at-bats with our content. For example, this piece over here, it's a collaboration with HubSpot and the Marketing School podcast. And you know, what we wanna do is we wanna get the most mileage from this as well. This has been great and there's like a free version and it'll also chop up, you know, 16:9 versions and 9:16 versions that you can put for social or short form.