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Search engines are losing ground as AI-generated overviews in results reduce clicks to websites. Website owners are watching their traffic decline and wondering what comes next for web traffic.
Search engines are losing ground as AI-generated overviews in results reduce clicks to websites. Website owners are watching their traffic decline and wondering what comes next for web traffic.
Even though search engines themselves are losing ground in terms of popularity, they're not going to just die overnight. What is going to happen though, is website traffic is going to continue to decrease over time. That's because you're seeing more AI overviews in the results. So when you search on Google, when you search on Bing, you're getting a lot of AI overviews, which means a lot more people aren't clicking through to the actual websites themselves. And that's not a good thing for website owners.
