Eric Siu breaks down how an e-bike company sponsored YouTuber Ryan Trahan's fundraising travel series by providing a bike and paying per video. The deal generated massive impressions and likely drove significant revenue for the sponsor through strategic paid placement.
Ryan Trahan is a YouTuber and he's been getting a ton of views. He basically was doing a fundraiser where he would travel to every single state. And at the end of this, I think he raised a couple hundred thousand dollars, maybe even over a million. I could be wrong there. But this bike company got really smart. So this bike company reached out to him and said, hey, we're gonna give you like, uh, 10 grand or 50 grand or something like that, right? And then that bike company showed up in one of his videos the next day. They wanted to give him an electric bike. They said, every day that you ride this bike and and it's in your videos, we're gonna give you an extra 10 grand. And they knew he had 50 more videos to make. And he kept riding that bike, it was like an electric bike. And what happened was these videos were getting some of them 50 million views or whatever, a lot of views, right? And so I think what happened to this company was that they exploded their revenue. And I don't have the exact numbers here, but if you are smart and you know if someone's gonna do this trip and you know you can smartly insert yourself in and then almost incentivize this influencer, you're getting a ton of ad impressions for your product all the time. People start to associate, oh, like I need an electric bike. Okay, I'm gonna go with that one. I'm gonna go with that one. So that's what they did. I think you have to be opportunistic to get your product in there at the right time and then be smart about how you incentivize this influencer because this influencer is trying to raise money. Okay, we'll give you 10 grand each time in every video. Who else is doing that? Not enough people are doing that.
